marketing strategies, article marketing, search engines Article Body: Looking for a simple way to get an edge on your competition? Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. Is it the ôbe all, end allö of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, thereÆs probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, thatÆs why the masses donÆt do it however, those looking for an edge do. So why choose article marketing as one of you marketing tactics? Here are 7 exceptional reasons: 1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field. 2. Let's take this first concept a step further for reason #2. LetÆs be blunt here, as an expert, you can justifiably increase your rates and charge more for your products. 3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way. 4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. ItÆs critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and thatÆs article marketing. 5. People love to be and feel well informed û It helps them make better decisions. Your articles can
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